10M+
Happy Customer
200+
Products
18k+
Franchise
50k+
Distributor
10M+
Happy Customer
200+
Products
18k+
Franchise
50k+
Distributor
Apply For Asian Paints Dealership & Franchise 2024
Get Franchise with No.1 paint company in India and cover 60% of the market. Apply for an Asian Paint Franchise to make your business more profitable with lower margins. Contact us for more details quote on Asian Paints Dealership Registration process and cost estimates.
Business With India's Largest Paint Brand
With India's Largest Paint Brand
Asian Paints, founded in 1945, is India’s top paint company and the 3rd largest in Asia. Known for its quality and innovation, it offers a wide range of home decor products, including textured and plain wall paintings. Obtaining a dealership is straightforward, with investment options starting at ₹5 Lakhs, and applications can be made via email or by contacting a local sales manager.
Starting an Asian Paints Dealership provides a prestigious business opportunity, backed by its global presence in 15 countries and 15 manufacturing plants. With headquarters in Mumbai, partnering with this leading brand offers comprehensive support and a competitive edge, making it an ideal choice for aspiring entrepreneurs in India.
Asian Paints Dealership Cost
Dealership Cost Breakdown:
- Registration Charge: Varies based on the business scale.
- Security Deposit: Depends on factors like location and model.
- Initial Stock Purchase & Fee: ₹4.0 to ₹5.0 Lakhs.
- Color Mixing Machine: ₹1.5 to ₹2.0 Lakhs, depending on whether it's semi-automatic or automatic.
- Shop Interior: ₹1.0 to ₹2.0 Lakhs (includes racks, interior design, signage boards, furniture, etc.).
- Computer System & Printer: ₹50,000.
- Shop Deposits & Rent: ₹ 2.0 Lakhs (Depends on area and ownership)
- Other Expenses: ₹20,000.
Why Choose an Asian Paints Dealership?
- Trusted Brand: Partner with a globally recognized leader known for quality, innovation, and reliability.
- Extensive Product Range: Offer a wide variety of paints and décor solutions to meet every customer's needs.
- Innovative Solutions: Benefit from cutting-edge, eco-friendly products that appeal to modern consumers.
- Training and Support: Receive comprehensive training and ongoing support to enhance customer service.
- Marketing Assistance: Leverage co-branded marketing materials and promotional support to attract customers.
- Digital Transformation: Utilize digital tools and platforms to streamline operations and enhance customer interactions.
Asian Paints Dealership ROI
Asian Paints Dealership Investment opens up a world of opportunities for you! Being one of the leading paint companies in India it provides lucrative avenues for financial gains through franchising. But an important question that goes into the minds of most direct entrepreneurs while shortlisting a franchise is, ‘What is the Return on Investment (ROI) generated?’ In the case of Asian Paints, the ROI potential is quite high. Being associated with Asian Paints endows you with an opportunity to identify yourself with a paint brand that already commands a 40% market share in India and is renowned for its quality products, innovation, and customer satisfaction.
Profit Margin of Asian Paints Dealership
- Initial Investment: The Asian Paints Distributorship costs you nearly ₹ 5 Lakhs. This investment covers basic costs like the purchase of stock, acquisition of equipment, and establishment of an outlet.
- Sales Volume: Asian Paints’ wide range of products and dominant market position results in high volumes of sales, thus guaranteeing you good revenue.
- Profit Margins: With Asian Paints Franchise your Profit & Margin stands between 3% and 8% of sales. This is further complemented by cash discounts and incentives offered by the company.
Marketing, Sales and Support by Asian Paint
- Established Brand Recognition: Capitalize on Asian Paints' existing strong brand image to create credibility among the target market and drive sales.
- Diverse Product Portfolio: Benefit from the brand’s large portfolio, comprising solutions from interior to exterior, catering to diverse customer needs and encouraging customer repeats.
- Marketing Support: Securing Asian Paints Dealership Registration benefits you with strategic marketing tools such as co-branding advertising and promotions.
- Training and Development: Securing Asian Paints assists you with a wide variety of customized training programs to equip you with knowledge and support to grow your business.
- Ongoing Support: Receive constant operational support and establish connections with other franchisees within the network.
Asian Paints Dealership Documents Required
Personal Documents:
- Aadhar Card
- PAN Card
- Voter ID / Ration Card
- Bank Passbook / Cancelled Cheque
- Voter ID / Ration Card
- Bank Statement of Last 3 Months
- Voter ID / Ration Card
- Qualification Certificate
- Passport-size photo
Business Documents:
- GST Certificate (If Available)
- Property Papers / Rent Agreement
- Trade License (If Available)
- Shop Location & 360° Store Video
- Business Insurance (If Available)
- Asian Paints Authorized Certificate (if already associated)
Note: Online verification of your property and location will follow after registration.
How to Apply for an Asian Paints Franchise Online
Visit the Official Website:
Fill Out the Inquiry Form
Submit Required Documents
Application Review
Launch and Support:
Asian Paint Products
Asian Paints has a large selection of outdoor and interior wall paints. Aside from paints and associated products, the wallpaper industry is also thriving. Interior and exterior wall products, waterproofing, metal finishing, wood finishes, and adhesive are all included in the products sector.
Plain finishes, textures, wall coverings, kids’ world, stencils, and undercoats are among the interior wall products available. In addition, plain finishes, textures, wall art, tile guard, and undercoats are available for exterior wall products. You can sell all of those products in your area as an authorized dealer. However, you can speak with local painters and other paint retailers to learn more about the popularity of various products. You can also offer your customers services such as color picking and budgeting.
What
Distributor Say
About Us
What Our Happy Distributors Say: Insights from Our Trusted Partners on Success and Collaboration
I am very happy to become a profitable dealership with the popular paint brand Asian Paints. My small hardware shop is growing day by day since I became a dealer.
Being an Authorized Asian Paints distributor has been a rewarding experience. The quality and variety of their products have helped me attract more customers and boost sales.
Partnering with Asian Paints has transformed my business. Their innovative products and digital tools have streamlined my operations and enhanced customer satisfaction.
Frequently Asked Questions (FAQs)
The initial investment for an Asian Paints franchise starts at ₹5 Lakhs. Asian Paints offers various dealership plans, with the low-cost option requiring this investment along with suitable retail space. Additionally, dealers need to purchase specific products as part of the setup.
The profit margin for an Asian Paints dealership typically ranges between 3% and 8%. While this is considered low, dealers benefit from a substantial 40% market share and additional incentives like cash discounts and RPBT, helping to improve overall profitability.
Asian Paints provides several benefits to its dealers, compensating for the relatively lower profit margins. Some key advantages include:
Cash Discounts: Dealers can receive up to a 5% cash discount if they make payments within three days. This encourages prompt payments and offers a direct financial benefit.
RPBT (Revenue Before Profit and Tax) Discounts: Dealers who make payments within nine days are eligible for RPBT discounts of up to 3.5%, further enhancing their profitability.
Additionally, Asian Paints offers various schemes and bonuses that further support its dealers, ensuring a competitive and profitable partnership despite the lower margin percentages.
Asian Paints provides comprehensive support to its dealers, including a high-quality product portfolio and strong brand visibility across both urban and rural areas. The company offers flexible, low-cost dealership plans, along with training, marketing support, and ongoing operational assistance to help dealers succeed.
Asian Paints is still operating at a profit, but its performance has been facing challenges. Over the last three months, the company experienced a 6.9% decline in net profits on a quarterly basis. Moreover, its net profit margin has dropped 22.5% compared to the same period last year, now standing at 12.77% for Q1 of 2024-2025.
Yes, an Asian Paints dealership can be a profitable business. While the profit margin typically ranges from 3% to 8%, the company compensates with a 40% market share, strong brand recognition, and additional incentives like cash discounts and RPBT. These factors help boost profitability despite the lower margin.
