About Asian Paints
Asian Paints, founded in 1945, is India’s top paint company and the 3rd largest in Asia. Known for its quality and innovation, it offers a wide range of home decor products, including textured and plain wall paintings. Obtaining a dealership is straightforward, with investment options starting at ₹5 Lakhs, and applications can be made via email or by contacting a local sales manager.
Starting an Asian Paints dealership provides a prestigious business opportunity, backed by its global presence in 15 countries and 15 manufacturing plants. With headquarters in Mumbai, partnering with this leading brand offers comprehensive support and a competitive edge, making it an ideal choice for aspiring entrepreneurs in India.
What is Asian Paints Dealership?
A Asian Paints dealership is a business relationship between Asian Paints and the dealer. Under this agreement, the dealer is authorized to sell Asian Paint’s products in a specific area. As a dealer, you will be responsible for running your own business and managing your own sales and marketing efforts, but you will also receive support from Asian Paints in the form of training, marketing materials, and access to the company’s products. By becoming Asian Paints dealership, you will have the opportunity to run your own business while also being part of a well-established and reputable brand in the paint industry.
What Profit and Margin?
The dealer gets a low-profit margin when it comes to profit margin under the Asian Paints dealership. Profit margin ranges between 3% to 8% of the overall sales. However, Asian Paints provides a market share of 40% to the dealers, along with discounts in terms of cash and RPBT, which is the total compensation for providing the low-profit margins. The discount range is 5% cash discount if the purchase amount is transacted within the three days of purchase and the discount under RPBT is approximately 3.5%.
Eligibility to Apply
1. Required space is minimum 400 sq. ft.
2. Education is minimum 10th pass out.
3. Age should be minimum 21 years old.
4. The applicants should free from any criminal cases.
Documents required for Asian Paints Dealership
1. An Authorisation Certificate from the company
2. A shop and establishment registration certificate from the local authorities
3. A trade license from your local municipality
4. GST and business registration certificates
5. Documents such as the lease agreement of land or shop
6. Bank account statements
7. A government identity proof card
8. Latest photograph
